FIRST AIRED: May 3, 2019

Nice work! Enjoy the show!

×

You’re busy. We get it.

Stay on top of the news with our Editor’s Picks newsletter.

US Edition
Intl. Edition
Unsubscribe at any time. One click, it’s gone.

Thanks for signing up!

We've got more news

Get our editor’s daily email summary of what’s going on in the world.

US Edition
Intl. Edition
Replay Program
0:00
0:00
More Info

COMING UP:Share Opener Variant 2

×

Transcript

00:00:00
alliance to let feel my way in this video Burger King takes on mental health telling viewers it's okay to be themselves and not feel happy its customers were used to having it their way now feel their way with what the restaurant chain called real meals a burger fries and drink that come in one of five boxes to capture their moods that moment ranging from blue too salty to something we can't say on air the video released on YouTube depicts young people facing tough times ranging from a bullied teenager to a man worried about paying off your student loans Burger King partnered with the nonprofit organization mental health America to launch the initiative in may which is mental health awareness month the meals are limited to select locations in five cities the campaign is a dig at arch rival McDonald's which is known for its happy meals for kids comes at a time of slowing sales at Burger King