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how did a signings raced higher in the first three months of the year net profit out almost a fifth , profit margins outpacing deadly rival Nike all that despite the decline in sales in its European home market which is correspondent Emma Thomason in Berlin explains that it's been a big focus particularly on North America and expanding economists and E. commerce sales are generally more profitable fun the wholesale business the other tosses generally been %HESITATION strongest and chief executive Kasparov stay predicts sales growth will pick up again in the second half I did ask has benefited from higher demand for its top priced products reduced marketing costs and favorable currency moves to more pluses but growth has brought headaches too north American sales were hampered by supply chain bottlenecks today the CEO told us that making lots of efforts to to fix those supply chain problems including increasing F. right so you're sending %HESITATION comments from Asia whether manufactured to the north American market %HESITATION but also at ramping up the plane factories and so on the sales decline in Europe was down to fickle fashion the company's Stan Smith try it is no longer quite so into moaned role state has targeted proper sports gear to turn sales around now small arrivals might worry him more than Nike sales are booming at humor and under alma I detest counter for to stand still