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nike scored a billion dollar contract to outfit the n. b. a. wednesday in a highly coveted eight year sponsorship deal the swatches taking over from adidas which had been the n. b. a. is outfitter since two thousand six , i. d. has announced earlier this year that it would not renew its contract nike is set to take over the basketball court in twenty seventeen and will become the first partner to have its logo appear on n. b. a. uniforms , wallstreet journal reports that nike already dominates over ninety percent of the basketball footwear market this deal only expanding its reach