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00:00:00
big tobacco has found a new place to recruit top tier scientists the health care industry , the goal to prove it easter eggs and vapor writers are safer than traditional cigarettes tony clark covers the food and drug administration for reuters the tobacco industry %HESITATION , has hired scientist in the past , but on a much much smaller scale some of the big tobacco companies are investing enormous amounts of money to develop the science , are actually less risky and that means hiring toxicologists chemists , all sorts of clinical trials experts regulatory affairs people companies selling e. cigarettes and other alternatives are looking for a so called modified risk stamp from the f. d. a. , which could lead to less regulation and lower taxes , clark says winning approval isn't easy you have to be able to show that not only does your product , help individual smokers quit or any rate doesn't hurt individual smokers but it has to show that it can benefit the population as a whole so if one smokers quit spent five young people start smoking who wouldn't about a white smote the net benefit the population may not be acceptable philip morris is added four hundred fifty scientists jewish research facility in switzerland , and you can start up enjoy has convinced cancer researchers to join their cause , the f. d. a. is expected to issue its final rule on easter gratz this time are