FIRST AIRED: June 2, 2016

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not to blog tweet and pen are becoming an invaluable marketing tool for disney , the company tapping a network of so called social media moms , a group of about thirteen hundred women and a couple dads who are highly active online , to promote its parks and products to their followers , where is lisa rich mine is covering the story that social media moms are a huge promotional force for disney they have the attendees this year how to combine twitter following a five million people so they spread the word out and it's a much cheaper way to get messages out to people and buying a t. v. ad are are doing traditional advertising , mothers are often responsible for making most of the family spending decisions from household appliances to travel plans , overall mom's inject more than three trillion dollars into the u. s. economy , other companies have caught on to the trend , hewlett packard hired fourteen mom bloggers to put craft ideas using h. p. printers , and kimberly clark scott now brand paid a couple dozen mothers to spread the word at a concert at sponsored , disney doesn't pay at social media moms but there are perks , about two hundred members receive a highly coveted invitation to an annual conference at walt disney world , getting invited to the social media mom celebration at disney world is called the golden ticket among , they get a trip to disney world for their families at a big discount , they get to go to a conference where they hear motivational speakers they get some inside info about what's going on at disney they get tips about using social media , they also get to network with their peers disney doesn't divulge how it social media moms are chosen , rich mine says one post offering tips on how to be picked , we shared sixteen hundred times