FIRST AIRED: June 2, 2016

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00:00:00
nike unveils its latest campaign the no maybes advert features the u. s. football team and coincides with the start of the fifa women's world cup it's a tricky time for football's governing body and indeed it spun says scandal plagued fifa is under investigation for the f. b. i. if a bribery and corruption charges , but women's football could provide a ray of light both nike and adidas are looking to the women's world cup to help them achieve that twenty fifteen sales goals during the twenty eleven fifa women's world cup more than four hundred million people tuned in around the world , and viewings for the final increased by nearly two hundred percent in the u. s. from four years earlier philip you know is a rice has a business of saka the whole campaign focuses on %HESITATION the women in practice and training preparing for the world cup , %HESITATION you know working through adversity i inspiring the youth of the nation really trying to you know prepare themselves to take on the the the trophy , for now though the focus is on who will bring home the twenty fifteen trophy , the women's world cup final on july the faith reportedly sold out within seventy two hours