FIRST AIRED: June 2, 2016

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00:00:00
darden coffee and mood lighting a selection of stuff friends for your kids i. q. is furniture for the home and something nice to drink at the end of a busy day north korea is looking different here supreme leader kim jong un eyeing up the march at a totally empty shopping mall which begs the question in a nation struggling just to feed its own people who can afford hot springs or skiing reuters james pearson in seoul explains , they used to be the case in north korea that if people made money they used to hide at home all the roads barrier that keeps you in that can she falls but in recent years one of the things that people points out as being one of the most significant changes is this rise again conspicuous consumption so it's kind of okay to be seen spending money now and in many cases if you do have money he wants to be able to flaunt it , so any north korean institution is allows to set up its own autonomous businesses about seventy percent of the price , it's not cars to the states and about thirty percent can go back into the business and working for the state who are allowed to keep it and invested elsewhere one of the most popular consumer goods that we've seen %HESITATION prof crop of it austriaci in places like pyongyang has been coffee on in places outside of pyongyang in some of the more rural towns , even things like ice cheap sachets of instant coffee i'm at a very high market price i've become kind of popular ways of showing that you're smart and sophisticated as north korean leader kim jong and seems to be backing the consumer revolution saying he wants north korean cosmetics to give chanel and christian dior a run for their money critics say this is all just for show but as long as money keeps coming in resourceful north koreans will keep providing places spending