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>> India's answer to a US blockbuster franchise could be a big wake up call for Bollywood. Baahubali 2, the country's most hyped movie of the decade wants to take on Marvel at the box office when it comes out on April 28th with top tier special effects and a South Asian fantasy storyline.
The first movie raked in a record $100 million at the box office, an out-of-nowhere success that stunned the local film industry, because it wasn't in Hindi and its stars were virtually unknown outside of South India. Reuters Shilpa Jun Kandakhar explains why Bollywood has fallen short of creating a homegrown fantasy epic.
>> Building a franchise takes a lot of work which I think they're not willing to do. Bollywood is known for sort of making one film, and then moving on and looking at the next. I think they're just living film to film, and they're not really thinking 10 years or 20 years in advance.
>> The movie set's fairly spartan for a silver screen production. The real heavy lifting falls to animators spread across 35 studios in different continents, keeping down production costs on a $67 million budget. That may not compare with the money in Hollywood, but the film's director doesn't see that as a problem.
>> They have big number of huge star casts and big studios backing them, and they can make larger films. But even if you make 10% of it, in Indian context, with our stories, with our heroes and heroines and with our characters, I think that we can easily compete with them.
Because predominantly our audience are our audience. Their DNA is the same, which is the same Indian DNA.>> In another departure from the traditional Bollywood model, the Baahubali team is taking a page from Tinseltown's script, selling the franchise any way it can.>> They have a VR experience planned.
They have a book out. They have a live action series that's planned. They have an animation series signed on by Amazon, which is gonna air on Amazon Prime. They might come back to a film later, or not. But it's safe to say that the world of Baahubali, as they call it, will live on.