FIRST AIRED: May 12, 2017

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00:00:00
>> Mexico's beef industry is trying to attract new buyers other than the United States, to ease the threat of a trade war with its northern neighbour. Currently 94% of its meat exports go to the US, but Mexico is looking to wean itself off the US market. Fearing President's Donald Trump's vow to renegotiate the North American Free Trade Agreement.
00:00:25
>> We're going to stop the ridiculous trade deals->> Under pressure, Mexico is modernizing its meat industry, often copying practices learned from its biggest customer, says Reuters correspondent David Alire Garcia in Mexico City.>> Mexico's beef industry has moved to more federal inspections, more use of refrigeration to keep products fresher longer, and to massive feedlots instead of using pastures to fatten cattle.
00:00:52
>> In March, Mexico had a big breakthrough when Russia expressed interest in buying up to 882 million pounds of beef. That's more than what Mexico exported in all of 2016. It is also hoping to carve out a presence in the Middle East.>> Right now Mexico's beef industry only exports meat to cutter, but both government officials and company officials are looking to pry open new markets in Saudi Arabia, in the UAE, in Lebanon and also Egypt, the Arab world's biggest economy.
00:01:25
>> By diversifying its markets, Mexico hopes to reduce its dependence on the US, giving it more leverage in any trade dispute with Washington.