>> Harley-Davidson motorcycles may be American icons. But the company's sales are so sluggish, it's now offering to give buyers some money back. The rare rebate promotion is aimed at helping Harley clear its backlog of unsold bikes. Three Harley dealers and two analysts told Reuters Monday the company is offering as much as $1,000 in rebates on last year's models.
A priority for the company as it transitions to this year's models. 2016 Harley-Davidson bikes range in price from $8,500 to nearly $19,000 for high-end models. It's a sign of tough times. Milwaukee-based Harley has avoided discounting its bikes because it strives to be seen as a premium brand. Harley's US sales are down among loyal baby boomers, who made the brand famous.
With rivals, Honda and Polaris Industries, carving out market share with competitive discounts. Harley-Davidson releases its first quarter earnings April 18th, when the company's sales forecast of more than 65,000 bikes will be met with hard numbers.