>> Have a great.>> As Mark Zuckerberg moved quickly Tuesday to address the Cleveland murder posted to Facebook.>> We've a lot more to do here, and we're reminded of this this week by the tragedy in Cleveland.>> The social media giant also started pointing towards its next big initiative.
The flagship developers meeting focused on Facebook's augmented reality plans, says Reuter's correspondent Dave Ingram who is at the two day conference in San Jose.>> Facebook hopes to use this annual conference to highlight some of what it has in the works this year. The projects include augmented reality video games.
These were made popular in July last year with the Pokemon game. Where people would use their smart phones to walk around their neighborhoods and find Pokemon that were hidden virtually. But you could look for them using your smart phone.>> And when Zuckerberg was not addressing nerdy developments, he made cracks about the conference itself.
>> Facebook is suffering through a little bit of brand confusion this week. F8 is the name of this conference, but it's also the name of a movie that came out a few days ago. It's the latest Fast and Furious movie starring The Rock, Vin Diesel, and others. And Facebook decided to make light of it, comparing the social media company, the world's biggest, with a movie franchise that is mostly about fast cars.
And Mark Zuckerberg does not quite look like The Rock, but he doesn't seem to be minding it too much.>> And meaningful, because they give