>> Read all about it, fake news is in Britain's press. Warnings about how to spot it, Facebook are taking out ad space ahead of the UK's general election in a bid to warn the public. The advertisement features ten tips for spotting fake news, ranging from being skeptical of headlines to checking the URL.
I'm Reuters Jacob Greaves reporting from London, where here and around the country, this campaign's been rolled out. But it's only featuring in selected newspapers and none of them are tabloids. It's timed about a month before the UK goes to the polls, but also as Facebook comes under pressure to tackle the spread of false stories.
They're not exactly offering a miracle cure, more asking people to be careful about what you read in post.>> It's about look at the fonts, the way it's laid out, etc. Look at the pictures, analyze the picture, but how can you tell by looking at the picture if it's fake news or not?
>> Try and cross check information, so you look at different sources. You look at across the Internet, see if you can find it elsewhere.>> Full Fact is a fact-checking charity that worked with Facebook on this launch. They warned fake news is multifaceted.>> There's lots of different things going on.
On the one hand, we have completely fake news made up by people who just want visitors to websites so they get advertising money. On the other hand, we have politicians making their arguments and making them aggressively. Those are two very different things. We're used to fact-checking politicians, trying to keep their arguments straight.
Totally made up news is a new problem. And then disinformation spread by governments is a different kind of problem.>> This isn't the first measure by Facebook. It suspended 30,000 accounts in France ahead of the first round of presidential voting. In Germany, similar ads have been published. This one reads, together, we can limit the spread of false news.
But critics of social media have a message for Facebook and its peers, the buck stops with you.