>> Despite being the primary communication tool of US President Donald Trump, Twitter has yet to turn a profit. But the social media company now mulling a new way to make money, a possible subscription based version of its popular tweet deck platform aimed at professionals. It's not a revolutionary idea among digital brands.
LinkedIn has a similar paid model, but for Twitter, feels more like a Hail Mary, as Jack Dorsey's company continues to struggle with sluggish revenue and user growth. The paid model plans first leaked on Twitter by a journalist associated with The New York Times. Since it start more than a decade ago, Twitter has focused on snaring advertisers by building a large user base.
But a flock of 320 million just hasn't cut it, especially in the face of rival Facebook, which boasts more than 1 billion users. That's made investors restless, causing Twitter's stock price to plunge and sale talks to surface. But so far no bidders for the company have come forward.
Twitter recently saying ad revenue growth would continue to lag this year, paving the way for other revenue options. No Tweet yet from the Commander-In-Chief on whether he'd be willing to pony up for the service.