FIRST AIRED: March 24, 2017

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COMING UP:Share Opener Variant 3

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Transcript

00:00:02
>> Despite being the primary communication tool of US President Donald Trump, Twitter has yet to turn a profit. But the social media company now mulling a new way to make money, a possible subscription based version of its popular tweet deck platform aimed at professionals. It's not a revolutionary idea among digital brands.
00:00:23
LinkedIn has a similar paid model, but for Twitter, feels more like a Hail Mary, as Jack Dorsey's company continues to struggle with sluggish revenue and user growth. The paid model plans first leaked on Twitter by a journalist associated with The New York Times. Since it start more than a decade ago, Twitter has focused on snaring advertisers by building a large user base.
00:00:46
But a flock of 320 million just hasn't cut it, especially in the face of rival Facebook, which boasts more than 1 billion users. That's made investors restless, causing Twitter's stock price to plunge and sale talks to surface. But so far no bidders for the company have come forward.
00:01:05
Twitter recently saying ad revenue growth would continue to lag this year, paving the way for other revenue options. No Tweet yet from the Commander-In-Chief on whether he'd be willing to pony up for the service.