>> For companies like Marks and Spencer, YouTube is a vital advertising platform. But it's not one it'll be using any time soon. The British retailer is the latest company to pull its advertising from Google's platforms after other firms' campaigns appeared alongside videos carrying extremist content. Speaking at an advertising conference in London, Google's European chief made this apology.
>> So I wanna start by saying sorry and we apologize when anything like that happens, we don't want it to happen, you don't want it to happen, and we take responsibility for it.>> The problem is it was happening quite a lot. Loreal's campaign with actress Helen Mirin was the first to be noticed.
The Times newspaper reporting it appeared alongside preaching videos by Steven Anderson, the American pastor who notoriously praised the shooting spree at a gay nightclub in Florida last year. This Guardian advert was spotting on a post by far right group, Britain First, while the videos of former KKK leader David Duke reportedly carried advertising by the Royal Navy.
For every 1,000 clicks an advert generates around six pounds goes to the video's host, meaning the brands were effectively financing extremists.>> In general what I've found is that it's been a handful of impressions and pennies not pounds. But however small or big the issue, we need to improve, we need to get better.
>> Google said it's reviewing its policy on video monetization to more clearly define inflammatory content and simplify the controls advertisers can have on where their material appears.