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>> Pepsi has been forced to scrap its controversial new Kendall Jenner ad Wednesday after a massive outcry on social media from activists who say it trivializes the Black Lives Matter protest. The YouTube ad shows the reality TV star throwing off her wig and wiping off her makeup before joining a street protest.
And offering a police officer a can of Pepsi as a cheering crowd looks on. Reuters correspondent, Tim Baysinger has been following the story.>> So this is the kind of thing that can happen when you have a brand like Pepsi, who creates this in-house studio. That doesn't get any outside influence from a creative agency, which is usually what happens.
Usually, the company has an idea, an agency pitches them on it, and then the agency is the one who executes it. Pepsi, in this case, cut out that and did it all themselves. And when you don't have that outside influence that's telling you, hey, this is probably not a good idea, this might be seen in bad taste.
This is the kind of thing that can happen.>> In a statement on Tuesday, Pepsi at first said, the ad captures the spirit and actions of those people that jump into every moment. Users disagreeing, posting tweets like, if I had carried Pepsi I guess I would have never gotten arrested.
Who knew? And, the Kendall Jenner Pepsi fiasco is a perfect example of what happens when there's no black people in the room when decisions are being made. On Wednesday, Pepsi apologizing, saying it missed the mark, and will be halting any further rollout of the campaign.