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>> Samsung plotting a comeback in the wake of disaster. The tech giant says it plans to sell refurbished versions of its doomed Galaxy Note 7 smartphones, the ones pulled from shelves last year because they kept exploding. That may help the company recoup a little of the five and a half billion dollar lost it took.
But the real test will be how they handle the launch of the all new Galaxy S8 in New York and London on Wednesday. Reuters Vincent Lee says PR Guru's are stirring clear of the elephant in the room.>> With the S8 there really hasn't been that much on initiative from Samsung in terms of actually talking about safety issues or other extra measures.
The teaser videos hasn't really talked about the safety issue at all. And it may be that they just want to not talk about it at this point, because when they bring it up it's just going to remind everyone of the Note 7 crisis that took place last year, which may be something they just want to avoid entirely at this point.
>> After the Note 7 crisis, Samsung promised to ramp up safety inspections including checking batteries with x-rays and giving them more room inside devices. But there's no guarantee that'll be enough to win people's trust back.>> The safety measures that were implemented are seen to be pretty robust and sound.
They might not stop all the potential failures that might happen, but they should be able to prevent those products from going out to the market. Now in terms of actually earning back consumer trust, it may be just one of those things where no matter what Samsung does, it's just gonna take time.
And it may be that Samsung doesn't see a very quick burst of sales burst that they usually see because of this.>> Despite lingering concerns, Samsung is expected to see record earnings this year thanks to surge in global demand for memory chips. But phones remain a critical pillar of it's business.
And analysts say another faulty product could scar the brand in a way no ad campaign could ever fix.