>> You're gonna hear much more from our team in the coming months.>> Three of the biggest advertisers in the US, joining a growing global boycott of Google. Verizon, AT&T and Johnson & Johnson, abruptly pulling their ads from YouTube and other Google platforms over concerns their spots will appear next to extremist videos, promoting terrorism and hate.
Reuters media correspondent, Jessica Toonkel.>> Why can't they stop this? Google can create phones, they can do all of these things, why can't they stop brands advertisements from showing up next to Jihadi videos. This has a long time been a problem for Google, and it's just coming to light right now because everyone's very sensitive to it.
>> US companies adding to the brewing controversy. Joining a list of European defectors including retailer Marks & Spencer and cosmetic brand, L'Oréal. Its ads with actress Helen Mirren, having appeared next to videos by a pastor who notoriously praised the shooting spree at Orlando's Pulse Nightclub last year. Google built its empire on what's known as programmatic, or automated ad placement.
Now cast in a negative light for costing it control of where the spots run. And costing parent company alphabet money, as Verizon, AT&T and Johnson & Johnson reportedly spent a combined $4.5 billion a year on US advertising.>> I think a lot of the advertisers are desperate for an alternative to Google and Facebook.
Many of them feel that they are being held hostage by Google and Facebook, cuz it's the big duopoly. So if someone else can come in like AOL, Yahoo and presents that they don't have these issues, you might see the money move that way.>> While ads related to search are not part of the boycott, Google this week vowed an overhaul of its practices.
The company scrambling to act swiftly as other big brands such as Mondelez, say they're keeping a close watch on the situation.