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General Motors is out with a new plan to get millennials behind it we'll launching a new car sharing service called maven Yiddish word for expert latest service coming only weeks after the auto giant announced it half a billion dollar investment in right sharing app company lift Reuter transportation editor Joe white maven is gonna start in and harbor with a service that is not it's not ride hailing it's not like uber or lift this is where you would walk up to a car in the way GM describes it you know you he would use an app on your smartphone to open up the car personalize the cars entertainment system take off and drive the car for relatively short period of time and you pay your your app G. ending so far not disclosing how much money is putting into the new venture but it could help deflect criticism on wallstreet that carmakers will be left behind and younger consumers turn away from traditional car ownership one of the things that they've been and GM's investment in the left bring together is the strategy for the ball evening that the two hundred mile range , electric car that you , later this year electric cars have been a really tough sell to individual consumers but if GM can put the ball and the folk the plugin hybrid at their house into these carsharing please especially in California , they can get people into those cars they can get credit under California you being our our quotas for those cars and I can get fuel economy credits from the federal government for those cars without having to struggle as they have done to sell electric some plugins arm to consumers on an individual basis and that they'll that leaves GM could have a cool new way to get customers to test drive it car