>> She's long been known as one of President Donald Trump's most trusted aides, and now Hope Hicks is his new permanent Communications Director. The White House announcing the promotion after Hicks took over the role on an interim basis in August. Following the volatile expletive-filled tenure of Anthony Scaramucci, ousted after just ten days in the job.
At just 28 years old, Hicks becomes the youngest person ever entrusted with the top messaging job in the White House. Reporter Ginger Gibson is following the story.>> Hope does not have a strong background in politics. In fact, most members of the public would probably struggle to recognize her, and have never heard her voice.
She almost never appeared on camera. But that doesn't mean she hasn't had a strong voice. Unlike the first attempts in the Trump White House to pick a Communications Director, Hope Hicks is the first one that's coming from inside the Trump circle. Most importantly, she has a tight close working relationship with the President, that's going to allow her the ability to reflect his thoughts and his desires, without some of the frustrations we've seen.
Previous staffers have in trying to navigate that relationship.>> Hicks spent time in the Trump organization before joining Trump's campaign as Press Secretary in 2015, with close ties to Trump's daughter Ivanka and son-in-law Jared Kushner. She takes over the communications post in a White House driven by infighting, frequent leaks to the press and chaotic staff upheavals.
The recent firing of Chief Strategist Steve Bannon, only the latest in a summer that also saw Press Secretary and Chief of Staff roles change hands.>> A White House Communications Director is often tasked with setting the overarching message, by working with reporters in the media to drive a bigger picture and not just the day-to-day.
That's gonna be a challenge for Hope who has no real background or experience, beyond the Trump Organization, working with national media outlets to try to get that done.>> Hicks now tasked with putting the best possible face on a White House still awaiting a major legislative win, and laboring under multiple probes into the Trump campaign's ties to Russia.