NFL star running back Marshawn Lynch hoping to turn his off field antics into a reality show touchdown. But you won't need a streaming service password or a TV remote to catch him in action. You'll only need to log in on Facebook says Reuters media correspondent Jessica Toonkel.>> We've learned Facebook is paying The Bleacher Report, a sports site owned by Time Warner, millions of dollars for a new show that's gonna launch this month on its new watch video service, featuring Marshawn Lynch, the NFL player.
The fact the Facebook is paying millions of dollars for this show shows that they're going after big name talent like Lynch to get viewers.>> The eight episode series called No Script only 10 to 15 minutes each and available exclusively on Facebook for a limited time, according to Bleacher Report which retains the full rights
>> She ain't gonna kick both of them motherfuckers up on her head.>> Facebook not confirming any of the details, but the show fits the world's leading social media network's new video strategy. It wants to use original content to win over eyeballs and the advertising dollars that come with them.
>> It's interesting that Facebook is paying millions of dollars for this show. I think it shows that they really wanna get into the content game that are competing with the likes of Amazon and Netflix, not to mention the traditional broadcast networks for viewers and advertisers.>> And there's also Google's YouTube which remains the web's top ad-supported video service, a domination Facebook clearly wants to bring to an end.