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>> China's hunger for food delivery driving a surge in deadly accidents. Electric scooters and rickety three wheelers weaving through rush hour are now swarming the country's streets driven by an estimated 3 million couriers and rising. The online food order market ballooned by more than 40% from January to July.
And during that time 76 injuries and deaths involving delivery drivers were reported in Shanghai alone. Local police are scrambling to keep up with reckless scooters. But as Reuters' Christian Shepherd reports critics point to management pushing for speed.>> Activists say that lot of the problems came from the industry growing very rapidly.
So there are a whole host of problems around how to encourage drivers to be quick. But also to take care of themselves, and of the people around them, which hadn't been dealt with before the industry exploded. And users go up to hundreds of millions.>> Drivers tell Reuters they're expected to make up to 40 deliveries in one ten hour shift.
Being on time might mean a few extra cents. But if they're late, they get company fines. Many of them are young migrant workers struggling to feed families. And if they get hurt, they're often on their own.>> Drivers we spoke to would complain about the fact that they had to work long hours, that they had to go too quickly.
That often they would get injured, and then the company wouldn't cover them. Although the companies deny that this is a policy. This does seem to happen fairly often, particularly, because often drivers are hired through third party companies.>> The companies behind the delivery boom say they are teaching drivers safety first.
And, they plan to use big data to optimize routes. But critics say until incentives change, couriers on China's busy streets will keep risking their lives for fast food.