>> How much is too much for an iPhone? I'm Reuters correspondent, Stephen Nellis, here in San Francisco. On Tuesday, Apple will gather thousands of people at its new spaceship campus in Cupertino at the Steve Jobs Theater to announce new iPhones. Some of these new phones are expected to have brand new features like an edge to edge display and 3D facial recognition for unlocking the phone.
But one thing that's gotten almost as much attention as new features is the price. Analysts believe that these phones could start for as much as $999, basically a $1000 phone. This has been a big concern in countries like China where that price is basically equal to a month's salary for most workers.
However, here in the US, there's less concern among analysts about this price. For starters, Samsung, which is Apple's cheap rival, just released a phone called the Note 8 that was $960. So they're already nipping at that price, but what we're hearing from most analysts is. That Apple have a premium priced phone around $1000 for that premium consumer who always wants the shiniest, best thing.
And then they'll have a range of phones at other price points, so for example there's the $399 iPhone SE that's on sale prior to this event. It's unclear whether Apple will keep that exact model, but they'll probably keep something at the lower end. So that anybody who wants to be in the iPhone ecosystem can be in it at a broad range of price points.
And that coverage, phones from a $1,000 to maybe as low as $400 or $500 is what keeps iPhones in the hands of more and more consumers. That is probably gonna keep Apple's stock at an all time high as we go through the selling season.