>> Supermodel Naomi Campbell and actress Lindsay Lohan among the stars slapped with warning letters by the US Federal Trade Commission over their glossy Instagram posts. The truth in advertising enforcers revealing Wednesday they're demanding transparency by social media influencers like Campbell and Lohan. Saying the public has a right to know whether they've been paid to post on the photo sharing app owned by Facebook.
Reuters correspondent David Ingram.>> The Federal Trade Commission in Washington released 21 letters that they had sent to various celebrities. These letters asked the celebrities to provide information about possible endorsement deals because these celebrities had endorsed products, services including food, wine, things like that, on Instagram without disclosing whether they were paid to do so.
For the first offense the celebrities wouldn't really face any penalties except a cease and desist order, potentially, from the FTC. But again, repeat offenders could face fines.>> In Campbell's case, a post of her showing suitcases made by Globetrotter catching the the eye of FTC officials. The post had no disclosure about compensation.
Representatives for Campbell could not be reached for comment. Other celebrities who've received warnings include; Modern Family's Sofia Vergara, reality star Nicole "Snookie" Polizzi, and model Amber Rose. The letters come as the government watchdog agency ramps up scrutiny on Instagram. Last May, the FTC sent celebrities and advertisers educational letters to point out the need to be upfront to consumers about the products they talk up online.
The FTC's latest action in the form of warning letters goes one step further. The stars targeted have until September 30th to respond to the FTC about whether they have marketing deals connected to the splashy items posted on their accounts.