FIRST AIRED: September 13, 2017

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00:00:01
>> Apple on Tuesday unveiling its 10th Anniversary iPhone, and CEO Tim Cook saying the iPhone X sets the path for the next decade.>> It is the biggest leap forward since the original iPhone.>> But the key features, like opening the phone with your face instead of your fingerprints and edge-to-edge screens, already available on other smartphones.
00:00:23
And if you're used to that Apple home button, you'll have to learn to just swipe up or swipe up and pause to multitask. The biggest headline, the price tag, $999. Apple also launching the iPhone 8 and 8 Plus, upgrades to the 7. And all the new phones can be charged wirelessly, again, a technology that's been offered by its competitors for a while.
00:00:47
Reuters correspondent Stephen Nellis was there.>> The big question here is how many of these Apple is gonna be able to sell within the calendar year. So the iPhone 8 is gonna go on sale pretty soon here, at the end of this week, and then shipping the week after that.
00:01:01
But these new phones, the iPhone X is not gonna be on sale until October 27th, and isn't gonna ship until November 3rd.>> While the iPhone upgrades may seem more incremental than monumental, Apple's new watch does seem like a true leap forward.>> Introducing Apple Watch Series 3.
00:01:18
And it has cellular. You can receive an important call with just your watch, and the number is the same number as your iPhone. You don't have to manage a separate number.>> One analyst says that could help double or triple the Apple Watch sales, which Apple says is already the number one selling watch in the world.