>> Amid fears that Bell Pottinger may collapse, the Asian arm of the embattled PR agency has rebranded itself. That after the company was accused of stirring up racial tension in South Africa. The Asian wing now called Klareco Communications. Klareco means clarity in Esperanto and the new firm plans to separate from its scandal hit British parent expected to go into administration next week.
Until recently one of the world's biggest PR firms, Bell Pottinger has put itself up for sale after losing numerous clients. The firm's chief executive and biggest investor have quit too. Co-founder Tim Bell, who resigned last year, saying the agency was now close to the end. On Tuesday Britain's Public Relations and Communications Association or PRCA, expelled Bell Pottinger for a minimum of five years, an unprecedented step for such a prominent member.
But punishment for running a controversial campaign in support of South African president, Jacob Zuma. The firm worked with the Presidents son on a campaign that South Africa's main positional party described as a bid to divide and conquer the public. Bell Pottinger apologized for the campaign and describe it as inappropriate and insensitive.
But it disputed the basis on which the PRCA ruling was made.