]>> Early signs that Samsung's next Galaxy Note is rising from the ashes. Company execs on Tuesday saying, pre-orders for the Note 8 have hit over 650,000 in just five days. Proving that even after a disastrous 2016, the Samsung Mobile name still commands a loyal legion. The latest model's pre-orders are the highest ever for the series.
And as Reuters Joyce Lee explains 2017's already proven to be a comeback year for the company.>> The Note 8 was Samsung's bet to reestablish faith in the brand after the Note 7, the predecessor's batteries caught on fire last year. The Galaxy S8, which began selling in the first half of this year, was seen as having restored Samsung's reputation as a good handset maker because it did well.
The initial response to the Galaxy Note 8 seems to have cemented this reputation.>> One critical market Samsung's keeping an eye on as the world's biggest for smartphones, China. The Note 8 faces an uphill battle there with cut throat competition from the likes of Xiaomi and Huawei, costing Samsung a 3% market share in just three months from April to June.
The new Note is just part of the plan to take back some ground.>> Samsung's mobile chief said today that China is its most important market.>> And changes it has made this year, such as identifying key buyers and naming a new head of mobile in China, is expected to improve its performance.
>> The company's latest offering also has to go head-to-head with rival Apple's next iPhone, which is expected to sport an edge-to-edge screen in augmented reality features. The Note 8 officially goes on sale this Friday, just days before the new iPhone is expected to hit shelves.