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our giant are striking back at Silicon Valley which is threatened to make them irrelevant GM and Ford among other playing big time catching up in the race for the future of card readers transportation editor Joe white with acting weakening yet and the consumer club show this year is a turning point it it really wasn't much clearer much , then two or three years ago when they were , still sort of in , General Motors for example announced a five hundred million dollar investment into ridesharing app let me unveiled an electric car designed with car sharing in mind this is a Chevy book EVL and eventually you'll be able to use your phone to locate open and start the car the car can go two hundred miles on a charge and will start selling within a year and about thirty five grand or not they're pretty investment in transportation beyond your building in calling card and E. O. mark fields signed off on a four point five billion dollar plan to build thirteen new electrified vehicles by the end of it decade for the back the matters with apple and Google , you know cash reserves much bigger than anyone of any one of the other car company , and they've got enormous problems software writing talent and they know how to manipulate big data wait the carcass of never have to bother with doing until now so it's a it's kind of a struggle and what's interesting is that if there is a struggle for power are , but at the same time they also have to cooperate with each other it's not yet clear who will win next big car companies unveiling new card and strategy that I can't comprehend just before they did great I don't know finally parted and rate to the future