FIRST AIRED: October 15, 2017

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00:00:00
>> World Wrestling Entertainment smashing cultural taboos. Signing its first female performer from the Arab world Sunday, as the US-based sport seeks to pile drive its way into lucrative foreign markets. Shadia Bseiso, a Jordanian trained in Jiu Jitsu, winning at the spot at a tryout in Dubai. Bseiso now headed to the company's headquarters in Orlando, Florida for grueling in-ring training, and what the WWE calls character development.
00:00:29
Where she'll dream up a suitable persona for her spandex-clad self.>> WWE is incredibly popular in the Middle East. But I think having athletes that are from the region and grew up in the Middle East, it will change things. You finally have someone to root for.>> The WWE's reach into new demographics, recently including several Indian and Chinese athletes.
00:00:54
Bringing Bseiso into the fold is a big next step, given that women in traditional Arab societies rarely bare their skin, much less do this. But one look at Bseiso smashing a chair over an opponent's head could change all that.>> Females in the Middle East, they want to get into sport, or do whatever they want.
00:01:13
Now, the sky's the limits.