>> This is Halima Aden, the first supermodel in a hijab to strut the catwalk at New York and Milan fashion weeks. Aden was the highlight of a modest fashion show held in London over the weekend, featuring seven designers from Oman, Morocco, Britain and Indonesia. The collections were focused on modest wear.
Clothes that cover most of the body and cater primarily to the fashion conscious Muslim woman.>> Muslim women love fashion. If you go the streets of Dubai, it would not be uncommon to see a CHANEL bag associated with the Hijab, so it's just a matter of now incorporating Muslim women on the cat walks.
The 20 year old supermodel is a former refugee born in Kakuma, a United Nations refugee camp in Kenya. She came to the United States when she was seven years old. Aden made headlines as the first hijab and burkini sporting contestant to take part in the Miss Minnesota USA pageant.
The bold move catapulted her career to new heights, involving many firsts, including being the first hijabi signed by a major modeling agency. Members of the audience said this modest fashion show brought great meaning to them.>> It was great to see. It's nice too see a top model with hijab in such a diverse way.
Again in London it's great.>> In the past two years, the hijab has gone mainstream with Muslim consumers spending on clothing estimated at 243 billion in 2015 or 11% of the global total on apparel according to a report by Thomson Reuters. Jumping on the trend, luxury label Dolce and Gabbana, which released a line of hijabs and abayas last year.
Japanese retailer Uniglo has also rolled out a line of the traditional head scarves. All in a bid to lure in new shoppers.