>> This is the slick launch video for Huawei's latest smartphone line. Although the Chinese company claims it's much more than that, labeling its Mate10 Series as a quote, intelligent machine, its goal is to challenge power house's Apple and Samsung, matching or improving on their key features, touting high end cameras, screens, and batteries, and then slashing prices 15 to 30% below its rivals' more or less comparable phones.
Perhaps its most distinctive feature though, artificial intelligence that can tell the difference between people and objects in different light and weather conditions. Something it hopes will help the novice become a professional grade photographer. Huawei wants to boost profitability with Mate10 after it was undermined by heavy discounting in the chase for market share.
Last year it was the world's number three smartphone maker by shipments, but it has a long way to go before it worries Apple, which captures nearly two thirds of the industry's profit.