In August, just a couple of weeks before you disclosed this massive hack, you said, and I wanna quote you here. Fraud is a huge opportunity for us. It is a massive growing business for us. You got three different ways that Equifax is making money, millions of dollars off it's own screw up.
And meanwhile the potential cost to Equifax are shockingly low. So I want to look at the big picture here. From 2013 until today, Equifax has disclosed at least four separate hacks in which it compromised sensitive, personal data. In those four years has Equifax's profit gone up? Mr. Smith?