>> Braving the cold and the stares to keep Tokyo clean. Volunteer trash collectors in traditional loincloths hit the streets of Japan's capital city on a mission to inspire the public not only to keep their city garbage-free but to loosen up as well.>>
> I want to see an end to a society where men and women are only allowed to do certain things, so I wanted to be one of the first to wear a loincloth.
And if you're going to show off, don't be selfish, but do it for the good of society.>> The volunteers are part of a bigger movement in Japan to revive traditional underwear called fundoshi. It lost popularity after World War II when Japanese men turned to briefs and boxers instead.
But over the past few years, the loincloth has made its way back into the mainstream and even started to cross gender lines.>>
>> The volunteers are organized by a company that makes and sells fundoshi. Japanese media says sales are booming as the loincloth makes a comeback. Fans rave about how the loose design helps improve circulation. Some businessmen even claim it boosts their performance in the workplace.