FIRST AIRED: October 6, 2017

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Transcript

00:00:02
>> Braving the cold and the stares to keep Tokyo clean. Volunteer trash collectors in traditional loincloths hit the streets of Japan's capital city on a mission to inspire the public not only to keep their city garbage-free but to loosen up as well.>>
FOREIGN]
> I want to see an end to a society where men and women are only allowed to do certain things, so I wanted to be one of the first to wear a loincloth.
00:00:23
And if you're going to show off, don't be selfish, but do it for the good of society.>> The volunteers are part of a bigger movement in Japan to revive traditional underwear called fundoshi. It lost popularity after World War II when Japanese men turned to briefs and boxers instead.
00:00:39
But over the past few years, the loincloth has made its way back into the mainstream and even started to cross gender lines.>>
00:00:57
>> The volunteers are organized by a company that makes and sells fundoshi. Japanese media says sales are booming as the loincloth makes a comeback. Fans rave about how the loose design helps improve circulation. Some businessmen even claim it boosts their performance in the workplace.