But also the concept of what does it mean to be German has a lot to do with globalization and also a lot to do with the migration crisis that brought in over a million people since 2015. What we see is a lot of interest in regional foods, regional cooking, regional history, and a lot of soul searching about what it means to be German.
>> The AfD's election campaign plays heavily on the concept of heimat. Posters like this placing German tradition against the influx of migrants seeking to call Germany their home.
>> The advent of the AfD and its entry into parliament, has caused a lot of discussion in Germany about it's past and how it's integrated. Not just migrants from other countries, but how it's integrated people from East Germany where support for the AfD was very strong. Expect we'll see that continue in coming months.
>> Steinmeier was praised for taking the term back from the far right. His speech also calling for an honest dialogue about migration. That amid calls for a new immigration law to distinguish between political and economic migrants. After an inconclusive election, Chancellor Angela Merkel now faces months of talks over the coalition that will govern Germany.
Heimat is likely to be a key word in that debate.