>> There's been the breakfast burrito and the cronut. Now, one of Britain's best-loved meals has had its own reimagining, and it could be about to go global. For many people in the UK, the quintessential British cuisine is not fish and chips or a fried English breakfast, but the Sunday roast.
And that is assorted vegetables, roast potatoes, a big slab of meat, lashings of gravy and of course, the Yorkshire pudding. But a plate of that is not very portable, that is until now. I'm David Doyle, reporting for Reuters from York. The Yorky pud wrap, sold for 5 pounds 75 or around $7.50, is the brainchild of the family-run York Roast Company, based in the historic UK city of York.
If you're not familiar with a Yorkshire pudding, you could perhaps think of it as a savory, puffed up pancake. The wrap was launched in March. But it was in September, after a photo posted on the firm's Facebook page that interest took off, says managing director Wayne Chadwick.>> We scored 1,000, 2,000, and then 10,000, and then tens of thousands.
So there was an actual reach on our Facebook page. By now I think is over 9 million.>> The BBC then posted it's own video of one of the wraps being made. That video viewed more than 16 million times. And it's led to constant queues outside the company's five shops.
The firm says it's inundated with emails from businesses across the globe, hoping to ride the gravy train.>> I mean, it's been crazy to be honest. We've been overwhelmingly underprepared for this. I think in total, in my private inbox for the moment, I'm on about 1,500 messages, which is I can't deal with that.
For now, the Chadwicks say they are focused on making sure they can serve their customers in the UK. But will the Yorky pud wrap conquer the world? Well, the proof will be in the pudding.