FIRST AIRED: October 7, 2017

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>> A fleet of potential new customers at this car show in Riyadh, women. They were given the right to drive last week after nearly three decades of campaigning. Saudi Arabia was the last country in the world to bar female drivers.>> I'm very excited after the king announced women are allowed to drive.
So I said I'm gonna come look for my future car. I'm so excited. Everyone is so nice. Everyone's being very friendly. So I think I won't have a hard time finding my car.>> King Salman decreed that women will be able to take the driving seat by next June.
So clients might have to wait a while yet for that test run. A typical middle class Saudi family has two cars, one driven by the man of the house, and the other by a chauffeur who transports his wife and children. So the decree will change the lifestyles of more than 10 million adult women, including foreigners who live in the conservative kingdom.
It shouldn't do car sales any harm either.>> We are actually happy for that decision in both terms like in the society and also in business-wise. Business-wise, it will help to increase the sales for the cars and automotive market.>> The current ban limits women's mobility and is seen by activists as an emblem of their suppression.
The UN has welcomed the breakthrough, but urged the Kingdom to do much more to end discrimination.