>> It's about you.>> The online personal shopping retailer Stitch Fix has filed for an IPO. The company which sends its customers a personalized box of clothing from different retailers for $20. Items which they can either keep and discount for $20 or send back, has about 2.2 million clients, according to an SEC filing.
Stitch Fix, only six years old, is headquartered in San Francisco and employs over 5,800 people across the US, including more then 3,400 stylists. In May sources told Reuters the company could be looking at evaluation of as much as $4 billion, including debt. Stitch Fix is a variant on the trendy subscription box model, with companies like Birchbox or Trunk Club, in which customers pay to have regular shipments of goods.
The IPO would be the first by a US e-commerce company in two years. As stock market investors have been wary of betting on companies in this sector that, unlike Stitch Fix, are not already profitable.