>> This is a regular fashion show in New York.>>
>> And this is what the runway looks like at Full Figured Fashion Week. Retailers have mostly ignored this segment of fashion or relegated it to a corner of the store. But as Thomson Reuters retail analyst Jerome Martise says, there's a lot of money in play.
>> Well, it's interesting because the average American consumer is a size 14. Yet a lot of the retailers don't offer much clothing after size 12. It is a big market though. The latest reading as of 2014 has grown 5% to $17.5 billion. This is a research done by the NDP Group.
So it is a growing market.>> Yet it's one that's largely ignored by high-end designers, which is why Gwen DeVoe decided to create Full Figured Fashion Week back in 2009.>> Well, my inspiration behind it was my going to New York Fashion week and sitting there, looking at all of these wonderful clothes, all of these gorgeous models and not really connecting with any of them.
I love the clothes, but I couldn't purchase any of them, not because I didn't have the money, but because solely, they didn't come in my size.>> Some of the brands that are showing this week are Ashley Stuart and Lane Bryant, labels that focus on plus size fashion.
And although mainstream retailers also have sections for curvy women, acceptance of that body image has been slow.>> This year, 2016 was the first time that a plus size model made the cover of Sports Illustrated, which is huge. In the past, Abercrombie, they get into some trouble. Lululemon, especially with athleisure being such a hot trend right now, a lot of consumers have been questioning why they don't offer items that are above size 12, and Coach as well.
>> Martise says, though, that a lot of the action in the plus size market is happening online.