>> Is it just me or am I nailing this interview?
>> Binge-watching. The practice of playing multiple episodes of a TV show until we lose track of time.>> Bunny and kitty being best friends.>> It's a habit made popular by streaming giants like Netflix, Now publishing its first ever data on how audiences are, quote, devouring their shows.
From irreverent comedies like BoJack Horseman or Kimmy Schmidt, to political and crime dramas like House of Cards and Bloodline. Netflix analyzing more than 100 televised series across 190 countries coming to the conclusion that horror shows and thrillers are most likely to be watched in a binge while Brooklyn superheroes and Columbian drug lords are to be savored slowly.
>> I don't wanna get ahead of myself.>> Breaking Views columnist Jennifer Seibert says revealing the data is unusual for a company which tends to keep tight lipped.>> Netflix doesn't have to release their ratings because ratings are usually used to determine advertising and that's what advertisers and brands use to determine if they wanna place their ad on a TV show.
So, Netflix doesn't have advertising so they don't really need to release ratings. Netflix's most important metric is their subscribers and how many people actually pay for the service. So any kind of piece of information that they release on their subscribers is always kind of considered Interesting because they keep their information close to their chest.
>> With the average viewing time around two hours and ten minutes, very few people stick to the single episode. With the arrival of streaming giants like Netflix, Amazon and Hulu, and on demand services like the BBC iPlayer or Channel 4 On Demand, binge viewing is fast becoming the norm.
With surveys showing 70% of US consumers watching an average of five episodes in a row and Netflix swapping viewer ratings for binge scaling, the days of regularly scheduled TV could be long gone.>> When's it gonna end, John?