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i welcome everyone to basically the announcement of tesla energy nnsa founder and c. e. o. ilan mask on thursday announcing the high end electric auto maker moving beyond cars and into the energy industry , tesla energy will manufacture power storage systems , basically batteries for homes companies and energy utilities reuters correspondent nicola groom was at the event nnnnn c. l. u. on must , for these products are very ambitious , he said he wants to fundamentally change the way the world you , read us off of fossil fuels entirely , and these batteries will help us do that because they will store energy from renewable sources like solar panel , and then deploy it in the middle of the night when the sun isn't shining , or even possibly during a snowstorm when , as liz lead partner in installing the batteries , company were you on mask is conveniently also the chairman analysts enthusiastic over test was moving to energy which broadens its customer base while very few people own the company's trademark seventy thousand dollar model ass , far more people own homes another reason investors are excited about the move batteries which tesla says will sell for thirty five hundred dollars a pop could help tesla trying turn a profit , something traditionally expected of automakers which tesla has yet to show