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nnnnn fitbit joining a craze of a different kind raising money maker a fitness tracking devices filing the paperwork for an initial public offering for up to one hundred million dollars we , stock to trade on the new york stock exchange fitbit says it has no specific plans for the money raised but an i. p. o. right now couldn't hurt is going to need deeper pockets to help fund a defense against the apple watch which went on sale last month jawbone which reportedly secured three hundred million dollars in private funding last week and be twenty million dollars pebble raised to be a crowd funding website kickstarter according to the filing fitbit was profitable last year sale sergeant to seven hundred and forty five million dollars from just fourteen and a half million dollars in two thousand eleven , gadget makers are betting the time has come for the smart watch category which includes fitness wearables to re , status , with one analyst predicting sales could top thirty one billion dollars in five years time