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>> It's fishing season at sturgeon aquaculture farm in France. By the end of February 7 to 8,000 of the 45,000 fish here would be selected for their eggs. The fish may not be wild but at this farm one of seven run by the firm they pride themselves on quality.
France is the third largest producer behind China and Italy and the growth has attracted interest from private and institutional investors.>> We want to be the cream of the crop as far as caviar is concerned. We don't follow the market price, we innovate to keep quality high.>>
>> Sturgeon will produce around 12 tons of caviar this year, generating around 9 million euros in sales, 15 grams of their best eggs costs 49 euros, but there are plenty of tins on sale for less than that. One French supermarket is selling caviar for under 10 euros. Three quarters of the French producers are now trying to make their product a protected brand.
But wholesale prices have halved over the past five years, black gold perhaps no longer the luxury item it once was.