>> Another blow for Ronald McDonald and Tony the Tiger. They're not allowed to flog their sugary snacks anymore. UK regulators banning the advertising to children of junk food online, and the use of popular cartoon characters on unhealthy foods. Reuters consumer goods correspondent, Martine Gala, is in London.>> Today, the committee on advertising practice announced a ban for advertising of foods or drinks that are high in sugar, fat and salt basically online in cinemas or in print media.
Bringing the rules for non-broadcast media in line with what is already required for television.>> So the ban is basically meant to reduce the amount of commercials that kids see for products that are unhealthy. It's an effort to try to reduce childhood obesity.>> This comes after new research showing children spend more time online than in front of televisions sets.
Taking away all online platforms is a huge squeeze for the companies. But as far as childhood obesity is concerned, it probably won't make that much of a difference.>> That doesn't necessarily translate to a big impact on public health. Even the committee itself admitted that advertising is a relatively small factor in deciding children's eating habits.
Let's say, they're much more influenced by parent choice.>> The ultimate goal will be to reduce fats, salt and sugar level in unhealthy foods. And for some companies, that may be a consideration worthwhile if they want to stay in the advertising game.