FIRST AIRED: November 25, 2016

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>> It's as American as, well, Thanksgiving. Shoppers hitting stores on Black Friday to kick off the holiday shopping season had become such an important tradition that it's being mimicked around the world. But in the US, the continued growth of online shopping has taken most of the sport out of the day, along with the violence.
There were no stampeding crowds, or fights over cheap televisions and other so -called door busters, says Thomson Reuters analyst, Jharonne Martis, who was out early taking the pulse.>> I've been covering Black Friday for over ten years now. And it's very evident that online sales definitely stole the crowds away from the malls.
The malls were half empty. Still, there was a lot of people who did dress up with Santa hats and tried to get into the spirit and take advantage of the discounts.>> With online sales already crossing half a billion dollars by early Friday, web commerce tracking forum Adobe Digital Insights predicted this could be the biggest online selling day ever.
But even though traditional retailers are losing as Amazon takes more spending dollars, there might be some hopeful signs coming from that next big generation of shoppers.>> It's very interesting because today, we were talking to a lot of Millennials, and they were some of the few shoppers that showed up really early, as early as midnight, to start shopping.
And they're a group of consumers that are very tech savvy. Yet, when we talked to them, they said that the reason they showed up is because they don't want to wait to have the item shipped to them at home that they wanted them right then and there.>> Instant gratification.
Isn't that what shopping is all about?