FIRST AIRED: June 20, 2018

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COMING UP:Share Opener Variant 4

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Transcript

00:00:01
>> Instagram, Facebook's photo sharing app, hugely popular among teens and millennials, now brings you long-form video, and don't let anyone tell you video should be shot horizontally. Instagram's new IGTV brings you vertical video.>> Teens are now watching 40% less TV than they did five years ago. And on Instagram, people are watching 60% more video in just the last year.
00:00:26
And it's time for video to move forward and to evolve.>> A new app will be released in the coming days. And users can also update the existing Instagram app to access IGTV in a separate tab. The video on the platform is uploaded by users as well as rising social media stars and artists around the world.
00:00:45
Some of them brought to the San Francisco event on Wednesday, Reuters correspondent, David Ingram, was there.>> This is where the advertising money is, advertising money really, for decades, has been in television. And advertising money has been moving over to the internet. But advertisers are always a little unsure where to put their ads on the internet.
00:01:05
The best, safest place for them, they think, is premium video. And YouTube sees that, Facebook sees that. Now Instagram is trying to get into that same game.>> Facebook bought instagram in 2012 for $1 billion, and now has more than a billion monthly users. The foray into long form video comes as Facebook vows to make it's social media platform less addictive and more meaningful.
00:01:29
>> You gotta take care of the pasta, like it's one of your children. Do you have children?>> Now viewers can tune into their phones and be the judge on that.