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>> Facebook is on a charm offensive in Europe. Its Chief Operating Officer Sheryl Sandberg was in Brussels on Tuesday, announcing new privacy controls for users.>> We're rolling out a new privacy center globally that will put the core privacy settings for Facebook in one place. And make it much easier for people to manage their data.
>> And just in time as tough new European laws governing social media and privacy come into effect in May, with hefty fines for companies that fail to protect users and their data. Already a new German law requires social networks to remove online hate speech within 24 hours or face a 50 million Euro fine.
Facebook faced criticism for allowing hate speech to go unchecked on its platform, as well as failing to stop alleged Russian meddling in the 2016 US election. The social media giant apologized, but according to Reuters Douglas Busvine it may be too little too late.>> Apology comes late in the day, even Facebook admits that.
In addition to the new German law, there are calls growing for Facebook to be treated as a media company, that its directly responsible for its own content. That is something that Facebook has always pushed back against.>> Facebook appointed thousands of content moderators in response to European criticism.
A tricky task, given the thousands of daily complaints.>> They've been removing posts that may have been only offensive, even satirical, but not hateful in the view of many. But by contrast, the European Union requires Internet companies to adhere to a code of conduct under which they are required to remove posts that are offensive or hateful.
But they don't get to decide whether those posts are hateful themselves, and that is the option that Facebook prefers.>> CEO Mark Zuckerberg has promised to fix Facebook, and return it to its roots as a place for family and friends to swap stories, pictures and video.