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>> Ripping out pages from vogue and censoring the national geographic. Print distributors across Lithuania are being forced to vandalize the magazines they are trying to sell. The offending content, pictures of alcohol, now illegal after a liquor advertising ban was introduced here on January the 1st.>> Our customers are of course, unhappy.
And there is a big scandal, I would say, even scandal in social media and on TV.>> If an advert is overlooked, companies like Press Express face fines of up to 30,000 Euros per page. But even without penalties, they're feeling the squeeze from buyers. Lithuania's largest retail chain has already refused to stock altered magazines, deeming them damaged goods.
Whilst publishers like The National Geographic say they won't create alcohol-free editions for a country that only sells 500 copies a month. It's a consequence of a bill signed in June to curb widespread alcohol abuse. Lithuania is the third largest alcohol consumer per capita in the world. But, this outcome wasn't intended.
President Dalia Grybauskaitė saying it brought shame on the country. And, like in the situation, to many evil times.>>