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we believe strongly apple was ready to kick it battle to protect customer privacy all the way to the Supreme Court but turns out all the hoopla hadn't made the company look any more trustworthy than competitors like Google Amazon or Microsoft , according to a Reuters Ipsos poll sixty percent of people surveyed say they trust apple to protect data from hackers not so different from some of its rivals apple so concerned about privacy that he told me extra like to protect it and on Monday yet even rolled out an up graded I you at nine point three back gives us a password protected note function but the poll results show only one in ten people considering Christian or password protections seriously when shopping for a new phone more important , performance and price , it's the smell that suggests the apple versus FBI showdown over the iPhone of the San Bernardino shooter doesn't really give it extra credit with consumers but at least consumers trust it can't be the same for me looking Yahoo that get far left and half thumbs route from those surveyed when it comes to data protection from hackers