FIRST AIRED: July 13, 2018

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COMING UP:Share Opener Variant 3

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Transcript

00:00:01
>> What was supposed to be a fun loving sale turned into a PR headache for Build-A-Bear. CEO Sharon Price John apologized on NBC Friday morning for a quote, heartbreaking sale gone wrong. After the company shut down its pay your age event on Thursday, due to staggering crowds and shortages at some stores.
00:00:23
Scores of children and their parents stood in line for hours Thursday.>> People have been here like since six o'clock this morning.>> Since eight o'clock this morning.>> About three and a half hours.>> All for a chance to get teddy bears from $1 to $29, but the company then issued an urgent update, saying they had to cut people off, citing crowd safety concerns, leaving hundreds of people in the US and Canada bearless.
00:00:48
To make up for the snafu, Build-a-Bear says it will offer a $15 voucher through August 31st, and will still honor the pay your age promotion in stores during the child's birthday month. Shares were up around 8% Friday, showing how popular the bears really are despite the sale fail.