FIRST AIRED: July 19, 2018

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00:00:02
>> There's a brain drain in China's countryside. Farms like these are dying, as young people head to booming cities for work, and the elderly are left behind. So President Xi Jinping is trying something that was once unthinkable, move talent back to rural areas. It may seem counter intuitive for a nation that sees urbanization as a ticket to prosperity, but the government's worried about social unrest, and the growing gap between the rich and the poor.
00:00:28
For young Chinese like Li Jing Yong, who seen a pretty good life in the city moving back to the countryside is a hard sell.>> My goal is to stay in where my work can be seen and acknowledged by more people. As far as I'm concerned, I can't realize this in rural villages.
00:00:43
>> Xi announced the program late last year and he calls it Rural Rejuvenation. As Reuters Yao Win Chen reports from Beijing, it's a backflip on decades of government thinking, and how to make China both rich and stable.>> The Rural Rejuvenation campaign reflects the ruling Communist party's desire to elevate the status of smaller rural towns in terms of trying to fend off social unrest in those places where incomes are low.
00:01:09
And also to spur consumption as China's economy is slowing as well as controlling the rapid population growth in China's bigger cities.>> It's an idea that may be easier said then done. China's rural economies are mostly made up of small farms and outdated factories. Some provinces are offering millions to fix creaking infrastructure and launch countryside startups.
00:01:32
But the few that have taken on the great rural move so far don't seem too happy.>> What we say on the ground was aging farmers and youngsters who had returned to the countryside, and small cities only wanting to go out again sooner than later.>> There are signs of hope.
00:01:50
Some regions do have natural resources like tea production that are seen as potential moneymakers. But for now, China's cities are still seen as the place where one can prosper.