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Transcript

00:00:01
>> Twitter is cleaning house. The social media platform that helped create the idea of Internet celebrities saying Wednesday it'll remove tens of millions of accounts from follower counts amounting to about six percent of followers across the service. Reuters' Paresh Dave explains why.>> Twitter regularly locks accounts that have either been taken over, hacked or hijacked or maybe even sold off by users.
00:00:28
So these are accounts that they were owned by a real person at some point. They were tweeting out as people sort of normally tweet, and then all of a sudden they stop for a while. And then they start sending out all these really spammy links, or tweeting nonsense.
00:00:45
Essentially, what Twitter is saying is that locked accounts will no longer be counted as a follower to legitimate accounts.>> Twitter in a blog, giving users a heads up that most people will see a change of four followers or fewer. But if you're popular, then expect a more significant drop.
00:01:04
Twitter says quote, we understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation. But this move won't reduce Twitter's 336 million monthly active user number, as the locked accounts haven't been counted.>> One of the areas that advertisers have really been concerned about is follower accounts, and influencermarketing.
00:01:29
Popular Twitter users are about to, essentially sell themselves and become brand spokespeople by saying I have a million followers. But advertisers are concerned, this million followers, how many of them are real? How many of them are active and legitimate? And now Twitter is saying you can trust those numbers a little bit more.
00:01:49
>> The Washington Post, which reported last week that Twitter was already suspending more than a million accounts a day, reported that by Tuesday night President Trump Already lost about 100,000 of his 53.4 million followers, and former President Obama lost about 400,000 of his 104 million followers.